Home · The Experience
Creative Business Academy for Africa · 2027
The Experience.
You don't attend CBA — you belong to it. From the first day you are placed in a House, given a company to run and a family to build with. This is ten months of belonging, competing and creating — and a name you carry for the rest of your career.
Your permanent identity
12 Houses. Named for Africa's greatest kingdoms.
Every student joins one of twelve permanent Houses — living institutional identities, each with an archetype and a role in the creative economy. Your House is not a class group you leave behind. It is a lineage you carry for life.
1,000 students across 12 Houses. Once assigned, you carry your House for life.
Inside every House
12 professional sub-companies.
A House is not a study group — it's a fully-staffed creative enterprise. Each one runs twelve professional departments, and every student holds a real role inside one of them.
🎤 Talent Agency
Scouting, management & artist development.
© Royalties
Rights, publishing & the money that flows.
📻 PR & Radio
Press, airplay & the public story.
🎧 DSP Desk
Streaming strategy, pitching & playlists.
🎬 Production
Making the work — sessions, sets & shoots.
✂ Post
Edit, mix, colour & the finished cut.
📱 Content & Social
The feed, the campaign & the community.
🌍 Distribution
Getting work to platforms & audiences.
💇 Styling
Image, wardrobe & the visual identity.
🛍 Brand & Merch
Product, merchandise & the House brand.
👗 Fashion Marketing
Collections, campaigns & the runway.
⚖ Entertainment Law
Contracts, clearances & the deal.
The Merge
Houses become groups. Groups build careers.
At the halfway point the Houses merge into larger groups. Each group pools its sub-companies and takes on a single mission: develop one Artist, one Director and one Designer — together, from nothing, to release.
Now the three Schools are no longer separate. Music, Film and Fashion work the same talent, the same brand and the same release — and every group competes on the sharpness of its strategy.
One group develops
One Artist
Signed, developed and released by the group's Music side.
One Director
A filmmaker built and premiered by the group's Film side.
One Designer
A collection launched by the group's Fashion side.
One strategy
Every decision is a competitive move against the other groups.
The friendly rivalry
The House Leaderboard.
Every week the standings update. Houses and groups earn their place through the work they ship — not the promises they make.
Sprints
Timed challenges across the sub-companies — planning, pitching and delivery under pressure.
Releases
Real work shipped to real audiences. Points follow what actually reaches the world.
Peer review
Houses assess Houses. Faculty weigh in. The strongest strategy rises to the top.
Updated weekly. Public. Fiercely — and friendly — contested.
The finale
The Strategy War → one Unified Plan → the AMEDI Grand Showcase.
The year builds to a single climb: every group's strategy sharpened into one plan, and one night where the whole cohort takes the stage.
The Runway Show
The designers walk their collections
Every group's Designer presents a finished collection to a live audience and the press.
The Film Screening
The directors premiere their work
The films built across the year screen in full — a premiere for the directors and their teams.
The Live Performance
The artists take the stage
The developed artists perform live — the release, the crowd and the moment it all comes together.
Student life & welfare
A community that carries you.
CBA runs a student-led culture and welfare system. Your House is your first family, but the whole cohort looks after its own — a network of people who have your back long after graduation.
Belonging, built in
Student-led culture
Students run the traditions, the events and the House rituals that make the year yours.
Welfare & support
A peer welfare system so no one carries a hard week alone.
Community for life
Your House and your cohort become a network across the continent and diaspora.
You don't attend it — you belong to it
Find your House.
1,000 students. 12 Houses. One name you carry for life. Registrations for the 2027 cohort are open.