Marketing One-Pager

CBA 2027 — How We Reach & Enrol 1,000

Blended acquisition across Africa · owned & community carry the bulk · paid amplifies · global PR builds the brand
The funnel — what it takes to seat 1,000
2M+
Qualified reach
→
~2%
40,000
Leads / enquiries
→
~12.5%
5,000
Applications
→
~20%
1,000
Enrolled & paid

Cost vs Reach — where the money works

OwnedCommunityPaidGlobal PR
▲ The engine
Brand & halo
Cost / spend →   |   ↑ Reach / funnel contribution

Launch calendar — when each switches on

JunJulAugSepOctNovDecJanFeb
┆ Apps open (Sep)  ·  ┆ Launch (6 Feb)
The model, the money, the first move
The blended mix
Sponsor-subsidised seats~35%
Partner / alumni / uni~30%
Paid acquisition~20%
Organic / earned~15%
Paid alone is too expensive at 1,000 scale — the cheap tiers carry it.
Recruitment budget
Lean~$80k
Base~$150k
Full~$280k
≈ $80–280 per enrolled student. Validate CPL with a small Sept live test before scaling paid.
Start now (Jun–Aug)
  • Activate the 1,500+ alumni — referrals, ambassadors, stories
  • Founder platform + organic social ramp
  • Build the email/WhatsApp list + speed-to-lead reply system
  • Line up universities, hubs, industry bodies
  • Prep the Sept live test + applications-open push